You Did It: Scholastic Expels the Bratz From Schools

You Did It: Scholastic Expels the Bratz From Schools
By CCFC

Thanks to you, Scholastic, Inc. will no longer be promoting the highly sexualized Bratz brand in schools.

In April, 2007, we launched a letter-writing campaign urging Scholastic to stop promoting Bratz items at their book clubs and book fairs.  You flooded Scholastic with emails urging them to stop selling books such as Lil’ Bratz Dancin Divas; Lil’ Bratz Catwalk Cuties; and Lil’ Bratz Beauty Sleepover Bash.

We were disappointed in Scholastic’s initial response. They claimed the Bratz books were important to reach “reluctant readers.” This claim seemed disingenuous, especially when the 2007-2008 Scholastic Bratz items included the Bratz: Rock Angels computer game and the Bratz Fashion Designer stencil set so elementary school students could design “the perfect purse.”

But we kept the pressure on. And in the end, more than 5,000 emails from CCFC members were too much to ignore. Scholastic has confirmed that they will no longer be selling Bratz Items in schools. We applaud Scholastic for this decision.

If you would like to thank Scholastic, you can do so by writing to:
Richard Robinson, CEO
Scholastic, Inc.
557 Broadway
New York, NY 10012
(212) 343-6100
news@scholastic.com

2 Comments

  1. kerri laplante said,

    September 19, 2008 at 12:19 pm

    YEEESSS!! Nice work. They were the worst kind of product that asked the least from our girls. Keep promoting products that ask our girls to use their minds and hearts and not just their ability to put together an outfit!!

    Like

  2. Helen Landrigan said,

    September 18, 2008 at 9:54 pm

    GREAT!! Well done. Now we must get them out of the shops. But it looks as if another similar one would pop up then. Don’t give up.

    Like


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