Hilltown Families on Mass Appeal: Handmade Valentine Swap

Hilltown Families on Mass Appeal: January Segment
Handmade Valentine Swap Filled with Values & Learning

Hilltown Families and Mass Appeal (a weekday, hour-long lifestyle program on NBC) have teamed up to offer a live monthly segment on WWLP 22News!  Each month, Hilltown Families’ Founder & Executive Director, Sienna Wildfield,  joins Mass Appeal hosts to talk about ways to engage in your community while supporting the interests and education of your children (and yourselves!).

This monthly segment continued on Monday, January 25th, 2016 with Sienna and Ashley talking about Hilltown Families upcoming Handmade Valentine Swap and how it can support community values and learning:

Sign your family up for the 8th Annual Handmade Valentine Swap by Jan 30, 2016 and get ready to make and receive 10 handmade valentines with families from around the region. 

Not only is the event an opportunity for families to connect with others in their community, participation allows families the opportunity to be creative this posts for science-based learning ideas: Put Some STE(A)M into Your Valentines!

And did you know that the valentines that we exchange each year have their roots right here in western Massachusetts? The American valentine industry was started during the mid-19th century by Esther Howland, a Mt. Holyoke graduate and Worcester native. Often called “The Mother of the Valentine,” Howland was inspired by the beautiful, ornate valentines imported from England and suspected that there might be a market for them in the United States, as well. Through her father’s paper company, she sold her first valentines in 1848 and within a few years was able to begin her own business, the New England Valentine Company.

True to Howland’s plan, the valentines sold by the company included lots of lacy, cut paper and fanciful images of all kinds. Today, Mt. Holyoke College’s Archives and Special Collections house a variety of valentines created by Howland’s company. Seen in a video offered by the college, the valentines embody the spirit of the Victorian era with their intricate designs and elaborate decorative features. Eventually, Howland sold her company to a competitor and left the valentine industry. However, her legacy lives on in the tradition that we practice every Valentine’s Day!  You can see examples of many valentines from the Mount Holyoke collection on their valentines Pinterest board.


Mass Appeal is a live weekday program that airs at 11am on 22News (Springfield, MA).

Our next visit to the Mass Appeal studios will be Monday, February 8th, 2016!

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