Our Growing Roots: Farmers’ Markets Feed a Sense of Community

Our Growing Roots: A Market Analysis

Finding community connection at our farmers’ markets!

Next time you walk into your local supermarket, take a moment to notice the perfect symmetry of it all. Under the bright fluorescent lights, you’ll find endless rows of neatly packaged foods, ready to eat, easy to prepare, no thought required. A plethora of colors and flashy logos jump out at you, while commercial cartoon characters are strategically placed on cereal boxes and fruit snacks to lure your children into their sugary grasp. Ingredient labels are long and indiscernible and we are often unaware of where in the country or the world these products originated from. The big box grocery store landscape can give us a limited and detached sense of how food and community are related.

Personally, I have always enjoyed the unrefined simplicity of farmers’ markets. I love the atmosphere of small tables draped in mismatched cloth, crates overflowing with fresh fruits and veggies, and the sense of true community. Upon first glance, these joys are simple ones. However, farmers’ markets offer us a unique experience unrivaled by most conventional grocery stores.  Read the rest of this entry »

From Neighborhood Grocer to the Modern Supermarket

The Big Y: From Neighborhood Grocer to the Modern Supermarket

This exhibit tells the story of community development and business innovation and how this local grocery store impacted the food industry. Through photos and memorabilia, the story of its evolution unfolds and connects visitors to a piece of western MA history.

When you think about shopping local, do you think of Friendly’s Ice Cream? Yankee Candle? The Big Y?  All three of these successful businesses had their beginnings here in Western MA!

A new exhibit at the Lyman and Merrie Wood Museum of Springfield History traces the journey of Big Y Supermarkets from a small neighborhood grocery store to one of the largest independently owned supermarket chains in New England. The exhibit, entitled The Big Y: From Neighborhood Grocer to the Modern Supermarket, is now on permanent view at the Wood Museum. In close proximity are displays honoring other local success stories like Friendly’s Ice Cream and Smith & Wesson. Read the rest of this entry »

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