National School Boards Association ED Responds to Schools Selling to Kids on Myspace

Campaign for a Commercial-Free Childhood asks the National School Boards Association to Disavow Industry-Funded Report on Social Networking

Local educators need objective, honest information – not marketing hype – to guide their efforts toward helping students grapple with the current unprecedented convergence of sophisticated, ubiquitous media technology and unfettered commercialism. The escalating push to drive kids to commercial online social networking sites, such as MySpace and Facebook, that are rife with embedded advertising, is getting a boost from an unexpected quarter — the National School Boards Association (NSBA).

One of the most recent calls for action by the Campaign for a Commercial-Free Childhood has encouraged concerned parents to read a report published by the NSBA urging school boards to reconsider any rules against using commercial social networking sites in classrooms. While extolling the educational benefits of these sites in this report, it makes no mention of the fact that the primary purpose is to generate advertising revenue. This omission is not surprising seeing as the research, conducted by a public relations firm which is selling its data to corporations who wish to exploit it, was funded by Microsoft (which has a financial stake in Facebook), News Corporation (which owns MySpace) and Verizon, which advertises on both sites. (Click here to read the report)

Anne L. Bryant, Executive Director or the National School Boards Association, has sent a prompt response to one concerned parent’s letter:

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