Giveaway: (DVD) Where the Wild Things Are… And 5 More Stories by Maurice Sendak

Let the Wild Rumpus Begin!

Makes a great gift! Click the image to find at Amazon.com.

Scholastic Storybook Treasure has rerelease and repackaged Where the Wild Things Are … And 5 More Stories by Maurice Sendak on DVD.   A copy of this newly released DVD is being offered to two lucky families. Details below.

ABOUT THE TITLE STORY

Where the Wild Things Are, which has captured a prestigious Caldecott Medal and sold millions of copies since it was originally published in 1963, is familiar to children –and adults — of all ages. Regarded as a landmark children’s classic, it’s the wildly imaginative story of Max, a young boy who misbehaves and is sent to his room without supper. There, he lets his imagination take him to a faraway place where, after donning a distinctive wolf costume, he befriends the strange, mythical creatures who inhabit the island. But, after a “wild rumpus” Max decides it’s time to head back home, “where someone loved him best of all.”

ABOUT THE DVD

Including versions of Where the Wild Things Are in English, Spanish and French, children will delight in following the narration of this beautifully animated version of Max’s adventures with the read-along function which highlights the words as they are read. The DVD also includes five other Sendak tales: In the Night Kitchen, Alligators All Around, Pierre, One Was Johnny and Chicken Soup with Rice. And for those kids that go crazy over stickers from the bank, dentist and doctor’s office, they will love the free set of stickers included with this DVD.

HOW TO WIN

Your chance to win Where the Wild Things Are … And 5 More Stories from Scholastic Storybook Treasures is as easy as 1-2-3 (4)!  To win simply:

  1. POST A COMMENT BELOW (one entry per household) and be sure to tell us your
  2. FULL NAME and where you
  3. LIVE (TOWN/STATE) You must include your town and state to be eligible.
  4. ACCURATE EMAIL (we never share your email address).
  5. We’ll randomly draw a winner and will share the results below.

IT’S THAT SIMPLE! — Deadline is Wednesday, 11/04/09 @ 7pm (EST).

This would make a great holiday gift!  If you don’t win, you can find copies HERE for sale.

You Did It: Scholastic Expels the Bratz From Schools

You Did It: Scholastic Expels the Bratz From Schools
By CCFC

Thanks to you, Scholastic, Inc. will no longer be promoting the highly sexualized Bratz brand in schools.

In April, 2007, we launched a letter-writing campaign urging Scholastic to stop promoting Bratz items at their book clubs and book fairs.  You flooded Scholastic with emails urging them to stop selling books such as Lil’ Bratz Dancin Divas; Lil’ Bratz Catwalk Cuties; and Lil’ Bratz Beauty Sleepover Bash.

We were disappointed in Scholastic’s initial response. They claimed the Bratz books were important to reach “reluctant readers.” This claim seemed disingenuous, especially when the 2007-2008 Scholastic Bratz items included the Bratz: Rock Angels computer game and the Bratz Fashion Designer stencil set so elementary school students could design “the perfect purse.”

But we kept the pressure on. And in the end, more than 5,000 emails from CCFC members were too much to ignore. Scholastic has confirmed that they will no longer be selling Bratz Items in schools. We applaud Scholastic for this decision.

If you would like to thank Scholastic, you can do so by writing to:
Richard Robinson, CEO
Scholastic, Inc.
557 Broadway
New York, NY 10012
(212) 343-6100
news@scholastic.com

Web Review: Hispanic Heritage Month

Celebrate Hispanic Heritage

Web site: teacher.scholastic.com.

Scholastic presents a collection of material for homeschooling families, school teachers and students in honor of Hispanic Heritage Month, September 15-October 15.

WEB SITE FEATURES:

Celebrate Hispanic Heritage
  • An interactive map showing Hispanic history in the America
  • An annotated listing of Latinos in history
  • Interview transcripts with recent famous Latinos (such as astronaut Ellen Ochoa)
  • Research guide on the Spanish missions in California
  • Teacher guide, games and more!

Scholastic VP responds to distribution of Bratz books in schools

Marketing the Sexualization of Young Girls

lilbratz3

One of the most recent calls for action by the Campaign for a Commercial-Free Childhood has encouraged concerned parents to tell Scholastic to stop distributing Bratz books in schools through their Book Clubs and School Book Fairs.

A recent report of the APA Task Force on the Sexualization of Girls had drawn attention to the proliferation of sexualized images of girls and young women in advertising, merchandising, and media is harming girls’ self-image and healthy development. This report explores the cognitive and emotional consequences, consequences for mental and physical health, and impact on development of a healthy sexual self-image. (Click here to read the report)

Books of The Bratz – a line of highly sexualized dolls for girls as young as four are – being marketed in schools by Scholastic, Inc. Scholastic promotes Bratz through its book fairs and book clubs, selling titles such as Lil’ Bratz Dancin Divas; Lil’ Bratz Catwalk Cuties; and Lil’ Bratz Beauty Sleepover Bash to a captive audience of young students.

Kyle Good, Vice President at Scholastic, has sent a prompt response to one concerned parent’s request to reconsider their distribution in schools:
Read the rest of this entry »

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