From Neighborhood Grocer to the Modern Supermarket

The Big Y: From Neighborhood Grocer to the Modern Supermarket

This exhibit tells the story of community development and business innovation and how this local grocery store impacted the food industry. Through photos and memorabilia, the story of its evolution unfolds and connects visitors to a piece of western MA history.

When you think about shopping local, do you think of Friendly’s Ice Cream? Yankee Candle? The Big Y?  All three of these successful businesses had their beginnings here in Western MA!

A new exhibit at the Lyman and Merrie Wood Museum of Springfield History traces the journey of Big Y Supermarkets from a small neighborhood grocery store to one of the largest independently owned supermarket chains in New England. The exhibit, entitled The Big Y: From Neighborhood Grocer to the Modern Supermarket, is now on permanent view at the Wood Museum. In close proximity are displays honoring other local success stories like Friendly’s Ice Cream and Smith & Wesson. Read the rest of this entry »

TAKE ACTION: Is That Macaroni & Cheese Talking to Your Kid? Stop Grocery Shelf TV Ads!

Parents to Supermarkets:  Pull the Plug on In-Store TV Ads

"Having TV screens all over the grocery stores undermines my parenting! You simply cannot avoid the presence of television! Not only are they getting to play their ads for our kids, but they are sending the message that it is normal to stare at a screen all day...in the car, at the store, in school...It's truly sickening." - CCFC member Samantha Penrose, mother of three, Urbana, IL

The Campaign for a Commercial-Free Childhood is demanding that the Food Lion supermarket chain pull the plug on 3GTv, a controversial new marketing scheme that airs commercials on mini-televisions attached to grocery store shelves — right next to the product being advertised. This fall, Food Lion and Automated Media Services will conduct a trial of 3GTv in several of its Bloom supermarkets in Maryland and Virginia. A successful test run is likely to have nation-wide consequences, spurring other grocery stores to follow suit.

That’s why CCFC is urging parents, regardless of where they live and shop, to petition Food Lion to shelve its on-shelf commercials.

“When screen-based advertising invades the public sphere, even the most vigilant parents can’t protect children from it,” said CCFC’s Director, Dr. Susan Linn. “It’s time to challenge the notion that marketers have a right to fill every nook and cranny of our lives with televisions and their blaring commercials. If we don’t stop 3GTv now, families will be forced to run a gauntlet of TV advertising in every aisle of every supermarket around the country.”

Televisions at the supermarket checkout counter are already common, exploiting a captive audience waiting in line to pay for groceries. But 3GTv, developed by Automated Media Services, ups the ante. At the exact moment families are making purchasing decisions, in-your-face TV ads will undercut parental authority by compelling children to lobby for the product being advertised.

TAKE ACTION

Do you agree that families have a right to grocery shop without be forced to run a gauntlet of screens blasting commercials in every aisle? Take a moment to tell Food Lion executive Carol Herndon to pull the pull the plug on its grocery store TVs. Click here to find out how.

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